Let's be real: audiences don't just want screens anymore.
They want stories before the film starts. Energy in the lobby. Dialogues in the washroom.
Goosebumps during the ads. And a theatre experience worth leaving home for.
Asian Cinemas wanted to build exactly that.
For their Vanasthalipuram location, the ambition wasn't to open another multiplex. The
ambition was to create a theatre so packed with personality, people would travel across
Hyderabad just to experience it.
The brief to WTX India was crystal clear:
· Bring the mass madness of Ravi Teja's Kick
· Deliver world-class cinematic technology
· Make the theatre feel iconic, immersive, and impossible to ignore
So instead of selling tickets...
We sold a feeling.
And that feeling was called: Kick Prapti Rastu.
A campaign line inspired by Ravi Teja's cult blockbuster Kick; part blessing, part
whistle-worthy dialogue, part emotional promise.
The idea blended nostalgia with innovation.
Mass with class.
Chaos with craft.
The result?
A theatre experience that felt less like a venue and more like an entertainment universe.
Every Corner Needed Main Character Energy.
Visual Identity: Loud. Stylish.
Unmissable.
The theatre received an entirely refreshed visual language
designed to stand apart from generic multiplex branding.
- A bold teal and yellow colour palette gave the brand a fresh, energetic identity.
- The design language borrowed inspiration from whimsical cinematic worlds and futuristic
generative aesthetics.
- Copywriting leaned into Ravi Teja-style punch dialogues, playful humour, and fan-first
conversations.
Nothing felt corporate.
Everything felt alive.
The Theatre Started Performing Too.
The experience extended far beyond
the screen.
Every touchpoint inside the theatre became part of the storytelling:
- Life-size Ravi Teja standees welcomed audiences with mass swagger.
- Popcorn buckets and packaging carried iconic references and punchlines.
- Washroom posters delivered unexpected humour instead of boring instructions.
- Directional signage became entertainment in itself.
- Even filler content like anti-piracy and no-littering announcements were rewritten in
Ravi Teja's energetic style.
People stopped ignoring the "boring parts" of the theatre experience.
They started
enjoying all of it.
This Wasn't Marketing. It Was Fan Service.
To amplify the experience, WTX
India built a campaign ecosystem that merged fandom with premium cinema culture.
- Teaser content featuring Ravi Teja generated anticipation and instant recall.
- Social media films highlighted the 'Mass + Class' experience of the theatre.
- Community messaging positioned the theatre as Vanasthalipuram's own world-class
entertainment destination.
The campaign didn't speak at audiences.
It spoke their language.
The Real Flex? People Travelled for the Experience.
Asian Cinemas –
Vanasthalipuram stopped being "a nearby theatre."
It became a destination.
Audiences
across Hyderabad visited not just for movies, but for the atmosphere, humour, technology,
and energy attached to the experience.
The campaign successfully balanced:
- Mass Appeal = Ravi Teja fandom, whistle moments, nostalgia, humour
- Class Appeal = EPIQ screens, Dolby Atmos, MAG BAM audio, premium immersion
The result was a theatre experience where every corner carried the same cinematic adrenaline
as the movie itself.
