AMB Cinemas is a premier destination for movie lovers in Hyderabad, offering a luxurious and exclusive movie-watching experience.
The objective was to position AMB Cinemas as the ultimate premium movie-watching experience in Hyderabad, appealing to both mass and class.
The challenge was to differentiate AMB Cinemas from other theatres in Hyderabad and highlight its premium offerings to a diverse audience.
We adopted a dual-strategy approach, leveraging Twitter for mass appeal and Mahesh Babu fan engagement, while we used Instagram to communicate more about the features and USPs. Our creative team crafted exceptional visuals and content that showcased AMB Cinemas' luxury and superior movie experience.
On Twitter, we engaged with a wide audience through relatable and compelling tweets, GIFs, and edits that emphasised AMB Cinemas' appeal to all movie enthusiasts. Meanwhile, on Instagram, we curated high-quality content that reflected the elegance and exclusivity of the AMB Cinemas’s experience. We emphasised unique features like gourmet food combos, integrating blockbuster movies and highlighted top-notch amenities to elevate the cinema experience.
The approach significantly increased AMB Cinemas' social media followers and engagement rates across platforms. Followers now perceive AMB Cinemas with high standards, where the movie experience is elevated to new heights. They also fell head over heels in love with the food combos. This enhanced brand perception has solidified AMB Cinemas' position as the preferred choice for those seeking a premium movie-going experience in Hyderabad.
