Our team is a bunch of cricket freaks and they take IPL seriously, truth be told - way too seriously! And we’ve a crazy, sarcastic, funny, cricket fanatic on our team who is dearly called Dude. We were on a mission to connect Dude with all the Sunrisers Hyderabad fans out there who share the same level of craze for cricket like us!
The main objective was to bring all the SRH fans together and make Dude friends with them all.
The major challenge was to awaken the SRH fan club and make a stranger (Dude) known and accepted among these fans.
And we picked just that! We designed some relatable and trendy gifs with Dude in support of Sunrisers Hyderabad and got them rolling on Instagram, X and WhatsApp.
Giphy - 163 million views
2 M views on digital platforms
