The Loneliness Economy
Your friend doesn’t respond to your texts for hours. But somehow, he reacts instantly when Zomato sends him a notification about a 3 AM ice cream craving. And you still think he’s the closest to you? Read more.
Short Story Long
Can AI Be the Creative Director for Your Funeral?
AI will take your job. AI will replace advertising. Generative AI will replace creativity. Read more.
Dude has a Diagnosis, and it’s an Uncomfortable One
Bad news. Your brand may not have a marketing problem. But it might have an ego problem. Read more.
The Ethics of Manipulation
Manifestation works. Don’t believe us? Say it out loud that you need a pink dress 4 times, and text your best friend about it too. Read more.
The Char cof your branding in Hyderabad
Every Icon Stands on Four Things Let us diagnose a common Hyderabad business problem: Someone wants “luxury branding.” Someone else wants “viral.” Read more.